Amandines Biscuits Packaging

Product-Packaging Integration

The Amandines Biscuits Packaging, designed by PACKLAB, is a testament to the power of innovative packaging design. Inspired by a French bakery in Helsinki and the allure of all things French, PACKLAB aimed to create a packaging solution that would make the simple Amandines biscuit stand out in the market.

What sets this packaging design apart is its ability to transform the humble biscuit into a premium product. Despite working within the constraints of standard materials and a reasonable budget, PACKLAB managed to create something truly unique. The clever use of carton material allows the product to be merchandised in three different ways, catering to various retail environments.

Firstly, the packaging can stand upright, proudly showcasing the biscuits in larger retail spaces. Secondly, it can stand on its side, taking a more subdued position in smaller retail environments. Finally, it can lay naturally on its back, inviting customers to share and enjoy the biscuits in a more relaxed setting.

The realization of this design involved the use of Korsnäs Carton Holder 380g/m2, Carton Tray 320g/m2 + 50g/m2 PET laminated, and a PP 0.05 micron plastic bag. These materials were carefully selected to ensure the packaging not only looked visually appealing but also provided the necessary protection for the biscuits.

The design team at PACKLAB faced several challenges during the development of this packaging solution. One of the main hurdles was finding a way to bring the new product and packaging together seamlessly. Numerous prototyping rounds were conducted to ensure the packaging could accommodate the inconsistencies in the product. Additionally, the team optimized the production process to enable quicker packing and ensured the packaging could be distributed through various channels.

The Amandines Biscuits Packaging has received recognition for its outstanding design. In 2014, it was awarded the Bronze A' Design Award in the Packaging Design category. This prestigious award is bestowed upon designs that exhibit creativity, resourcefulness, and technical excellence. The packaging's ability to enhance the customer experience and contribute to the overall quality of life makes it a true standout in the industry.

Image Credits: Juho Viironen